Date of Award
8-2023
Document Type
Project
Degree Name
Master of Arts in Communication Studies
Department
Communication Studies
First Reader/Committee Chair
Mazumdar, Theo
Abstract
Cryptocurrency has emerged as a disruptive force in the global financial landscape, challenging traditional systems and offering new possibilities for economic transactions. As this innovative technology gains traction, its reputation and public perception have become crucial factors for its widespread adoption and long-term success. However, the reputation of cryptocurrency and cryptocurrency organizations have been in crisis as multiple and widescale frauds and crashes have threatened the growth of the industry.
This project seeks to answer this issue by applying crisis communications and public relations frameworks to create a plain language guide to inform the consumer base and restore investor confidence in cryptocurrency.
Recommended Citation
Odneal, Logan, "Public Relations for Cryptocurrency: Coinbase Guidebook" (2023). Electronic Theses, Projects, and Dissertations. 1784.
https://scholarworks.lib.csusb.edu/etd/1784