Date of Award
12-2021
Document Type
Project
Degree Name
Master of Science in Information Systems and Technology
Department
Information and Decision Sciences
First Reader/Committee Chair
Dr. Conrad Shayo
Abstract
Customer relationship management acts as the backbone of marketing. For any company marketing is the most important sector to promote a company and attract customers. Email marketing is one of the most effective ways of digital marketing. However, the cost of design and development is time consuming and redundant. Marketers and project managers are frequently unassertive about how to solve these issues. Although there are blogs, articles and services available for marketing email development, the lack of research in the effectiveness of email building architecture bolsters the need for this study. The project presents an architecture that modularizes the way email architecture is built. The architecture is demonstrated using HTML, CSS and JavaScript. Further the project explains how the same architecture can be implemented using the salesforce marketing cloud. With the help of a case study the project establishes the importance of modularizing email development which supports proposed architecture. The result of the case study proves that modularizing email creation as proposed reduces time required for email development on a large scale. Suggested areas for further study include testing in large scale organizational settings and doing a quantitative analysis. Another area of improvement is porting this architecture to other customer relationship platforms.
Recommended Citation
Sadhwani, Palak, "EVALUATION OF RECOMMENDED MODULAR EMAIL BUILDING APPROACHES" (2021). Electronic Theses, Projects, and Dissertations. 1365.
https://scholarworks.lib.csusb.edu/etd/1365
Included in
Business Administration, Management, and Operations Commons, Marketing Commons, Sales and Merchandising Commons, Technology and Innovation Commons