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Date of Award

9-2014

Document Type

Restricted Project: Campus only access

Degree Name

Master of Business Administration

Department

Management

First Reader/Committee Chair

Dr. Gary Lawson

Abstract

The purpose of this project is to demonstrate the market potential for a proposed micro-malt house in eastern Washington State through the development of a business plan. This plan looks at the history of the malted products industry, specifically barley. The industry is examined from a world, or macro view, down to a local (Tri-cities, WA) or micro view. The plan explains why there is currently a shift away from mass produced malted products in favor of a locally sourced malted cereal grain and how this shift can be capitalized on my aspiring maltsters and business owners. This plan includes all of the elements traditionally found in a modern business plan including startup costs, web plan summary, proposed product line, Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis of competitors and of the proposed business, management and ownership summaries, exit strategy, and perhaps most importantly, a full 5 year pro forma financial analysis. The researcher chose Tri-cities Washington (Richland, Pasco, and Kennewick) based on an existing relationship with a farmer local to that area. The farmer approached the researcher in the fall of 2013 and asked to partner in the research and development of the business plan. Should the business plan prove viable, it may be implemented to create the proposed micro-malt house as early as the spring of 2015.

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