The case of Food Lion versus ABC news: The anatomy of a public relations crisis and the use of counter-attack strategies
The manuscript of this item is available at https://scholarworks.lib.csusb.edu/etd-project/4424/
Abstract
As the popularity of news magazine format television programs increase, companies can find themselves in the middle of a public relations crisis. Although a very attractive alternative, counter-attack public relations can be very dangerous and have serious repercussions if not handled properly.
This paper has been withdrawn.
