Date of Award
Master of Arts in Interdisciplinary Studies
As the popularity of news magazine format television programs increase, companies can find themselves in the middle of a public relations crisis. Although a very attractive alternative, counter-attack public relations can be very dangerous and have serious repercussions if not handled properly.
Case, Steven Duanef, "The case of Food Lion versus ABC news: The anatomy of a public relations crisis and the use of counter-attack strategies" (2001). Theses Digitization Project. 4424.