Strategic marketing plan for San Antonio Urology Medical Group, Incorporated

Victor Choy Ching

The manuscript of this item is available at https://scholarworks.lib.csusb.edu/etd-project/4422/

Abstract

San Antonio Urology Medical Group, Inc. (SAUMG) is a single speciality urologic practice in Southern California comprised of three urologists. The rapid changes occurring in healthcare must be analyzed and strategies developed to enhance the continued growth fo SAUMG and to shape its future.