Date of Award
Master of Business Administration
College of Business and Public Administration
San Antonio Urology Medical Group, Inc. (SAUMG) is a single speciality urologic practice in Southern California comprised of three urologists. The rapid changes occurring in healthcare must be analyzed and strategies developed to enhance the continued growth fo SAUMG and to shape its future.
Ching, Victor Choy, "Strategic marketing plan for San Antonio Urology Medical Group, Incorporated" (2001). Theses Digitization Project. 4422.