Date of Award
Master of Business Administration
College of Business and Public Administration
The purpose of this project is to develop a business plan for Victoria's Secret to enter the Chinese market. Currently, Victoria's Secret doesn't operate any stores in China. This project will discuss the following aspects of the Chinese lingerie textile market: the distinct backgrounds of Chinese and United States' lingerie markets, the potential advantages and risks for entering the Chinese market.
Zhang, Luyan, "Victoria's Secret gets into Chinese market business plan proposal" (2008). Theses Digitization Project. 3541.