Date of Award
2008
Document Type
Project
Degree Name
Master of Business Administration
Department
College of Business and Public Administration
First Advisor
Seitz, Victoria
Second Advisor
Newman, Eric
Third Advisor
Stewart, Walter
Abstract
The purpose of this project is to develop a business plan for Victoria's Secret to enter the Chinese market. Currently, Victoria's Secret doesn't operate any stores in China. This project will discuss the following aspects of the Chinese lingerie textile market: the distinct backgrounds of Chinese and United States' lingerie markets, the potential advantages and risks for entering the Chinese market.
Recommended Citation
Zhang, Luyan, "Victoria's Secret gets into Chinese market business plan proposal" (2008). Theses Digitization Project. 3541.
https://scholarworks.lib.csusb.edu/etd-project/3541
