Date of Award
Master of Business Administration
College of Business and Public Administration
The purpose of this research was to compare the presence of product placement in movies across two different cultures, namely the U.S. and Thailand. In particular, this research examined the frequency of product placement in movies, the position of product placement in movies, and the target audiences in the U.S. and Thailand.
Banchuen, Woraphat, "A comparative study of product placement in movies in the United States and Thailand" (2007). Theses Digitization Project. 3265.