Date of Award
2007
Document Type
Project
Degree Name
Master of Business Administration
Department
College of Business and Public Administration
First Advisor
Seitz, Victoria
Second Advisor
Razzouk, Nabil
Third Advisor
Johar, Vic
Abstract
The purpose of this research was to compare the presence of product placement in movies across two different cultures, namely the U.S. and Thailand. In particular, this research examined the frequency of product placement in movies, the position of product placement in movies, and the target audiences in the U.S. and Thailand.
Recommended Citation
Banchuen, Woraphat, "A comparative study of product placement in movies in the United States and Thailand" (2007). Theses Digitization Project. 3265.
https://scholarworks.lib.csusb.edu/etd-project/3265
