Date of Award
2004
Document Type
Project
Degree Name
Master of Business Administration
Department
Marketing
First Advisor
Razzouk, Nabil Y.
Second Advisor
Seitz, Victoria
Third Advisor
Johar, J. S.
Abstract
This project will describe the nature of customer share marketing, its advantages and disadvantages. The project discusses how the marketing theme is graduating customers from market share marketing to customer share marketing and the use of customer share marketing to retain and grow existing customers.
Recommended Citation
Sethapan, Wathanee, "The study of customer share marketing" (2004). Theses Digitization Project. 2701.
https://scholarworks.lib.csusb.edu/etd-project/2701
