Date of Award
Master of Business Administration
College of Business and Public Administration
The objective of this paper was to determine how much of the Total Quality Management (TQM) principles have been adopted by the U.S. carmakers up to now which is about fifteen to twenty years after the "race to quality" started, how the position of women in that industry has evolved over the same period of time, and if more female presence at top executive positions would better promote TQM principles.
Jung, Chloé Marie, "Total quality management in the auto industry: Feminine values in a man's world?" (2001). Theses Digitization Project. 1747.