Date of Award
2001
Document Type
Project
Degree Name
Master of Business Administration
Department
College of Business and Public Administration
Abstract
The objective of this paper was to determine how much of the Total Quality Management (TQM) principles have been adopted by the U.S. carmakers up to now which is about fifteen to twenty years after the "race to quality" started, how the position of women in that industry has evolved over the same period of time, and if more female presence at top executive positions would better promote TQM principles.
Recommended Citation
Jung, Chloé Marie, "Total quality management in the auto industry: Feminine values in a man's world?" (2001). Theses Digitization Project. 1747.
https://scholarworks.lib.csusb.edu/etd-project/1747
