Event Title

Corporate Communication within Non-Profits

Presenter Information

Shirleena Baggett

Presentation Type

Oral Presentation

College

College of Art & Letters

Major

Communication Studies

Session Number

1

Location

RM 215

Faculty Mentor

Dr. Ahlam Muhtaseb

Juror Names

Dr. Elizabeth Martin, Dr. Alexis Norris, Dr. Nicole Henley

Start Date

5-17-2018 1:00 PM

End Date

5-17-2018 1:15 PM

Abstract

In this day and age, there are significant social injustices that force people to look to nonprofit organizations for assistance, whether it be to lend a hand, donate to a charity or use a human service like housing or drug programs. Government funding has significantly reduced over the years, leaving a financial burden to these organizations to find resources to carry out there mission. But what makes a consumer select one nonprofit over the other? This paper examines corporate identity and its function to develop identity, branding, and reputation for these organizations. This paper also examines what communication skills will most benefit nonprofits and provides suggestion for future research.

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May 17th, 1:00 PM May 17th, 1:15 PM

Corporate Communication within Non-Profits

RM 215

In this day and age, there are significant social injustices that force people to look to nonprofit organizations for assistance, whether it be to lend a hand, donate to a charity or use a human service like housing or drug programs. Government funding has significantly reduced over the years, leaving a financial burden to these organizations to find resources to carry out there mission. But what makes a consumer select one nonprofit over the other? This paper examines corporate identity and its function to develop identity, branding, and reputation for these organizations. This paper also examines what communication skills will most benefit nonprofits and provides suggestion for future research.