Presentation Title
Corporate Communication within Non-Profits
Presentation Type
Oral Presentation
College
College of Art & Letters
Major
Communication Studies
Session Number
1
Location
RM 215
Faculty Mentor
Dr. Ahlam Muhtaseb
Juror Names
Dr. Elizabeth Martin, Dr. Alexis Norris, Dr. Nicole Henley
Start Date
5-17-2018 1:00 PM
End Date
5-17-2018 1:15 PM
Abstract
In this day and age, there are significant social injustices that force people to look to nonprofit organizations for assistance, whether it be to lend a hand, donate to a charity or use a human service like housing or drug programs. Government funding has significantly reduced over the years, leaving a financial burden to these organizations to find resources to carry out there mission. But what makes a consumer select one nonprofit over the other? This paper examines corporate identity and its function to develop identity, branding, and reputation for these organizations. This paper also examines what communication skills will most benefit nonprofits and provides suggestion for future research.
Corporate Communication within Non-Profits
RM 215
In this day and age, there are significant social injustices that force people to look to nonprofit organizations for assistance, whether it be to lend a hand, donate to a charity or use a human service like housing or drug programs. Government funding has significantly reduced over the years, leaving a financial burden to these organizations to find resources to carry out there mission. But what makes a consumer select one nonprofit over the other? This paper examines corporate identity and its function to develop identity, branding, and reputation for these organizations. This paper also examines what communication skills will most benefit nonprofits and provides suggestion for future research.
