Event Title

Consuming and Sexualizing Women in Advertisements

Presenter Information

Kori Gearhart

Presentation Type

Oral Presentation

College

College of Social and Behavioral Sciences

Major

Psychology

Session Number

2

Location

RM 217

Faculty Mentor

Dr. Donna Garcia

Juror Names

Dr. Jess Block Nerren, Dr. Nicole Henley, Dr. Erica Lizano

Start Date

5-17-2018 1:45 PM

End Date

5-17-2018 2:00 PM

Abstract

In this research, I am focusing on young women and the consequences of being exposed to sexist advertisements. These participants are between the ages of 18-22 and are students at California State University, San Bernardino. There is not a specific ethnicity being investigated. In fact, I wanted to see how sexist advertisements affect self-esteem and selfregulation in women across cultural groups. Participants are non-diabetic and willing to consume sugar. Participants who met the requirements were asked to come to the research lab at CSUSB. They were told that they are completing two short studies about sensory perception (in actuality, they are completing one study).

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May 17th, 1:45 PM May 17th, 2:00 PM

Consuming and Sexualizing Women in Advertisements

RM 217

In this research, I am focusing on young women and the consequences of being exposed to sexist advertisements. These participants are between the ages of 18-22 and are students at California State University, San Bernardino. There is not a specific ethnicity being investigated. In fact, I wanted to see how sexist advertisements affect self-esteem and selfregulation in women across cultural groups. Participants are non-diabetic and willing to consume sugar. Participants who met the requirements were asked to come to the research lab at CSUSB. They were told that they are completing two short studies about sensory perception (in actuality, they are completing one study).