"Understanding Web Page Anatomy" by Antony Coulson, C.E. Tapie Rohm et al.

Journal of International Information Management

Article Title

Authors

Antony Coulson, California State University, San Bernardino
C.E. Tapie Rohm, California State University, San Bernardino
Pat McInturff, California State University, San Bernardino
Jake Zhu, California State University, San Bernardino
James Stanger, Prosofttraining.com, Inc

Abstract

The rapid evolution of information technology over the past several decades has opened many new and unique modes of communication. Clearly, the web is one such technology. However, it is quite possible that a fascination with the technology per se can hinder participants from one of its main functions—effective communication. The following essay explores a return to the basics of designing an effective web-based communication strategy. The key components of this strategy are: 1) consistent look and feel, 2) conceptual consistency, and 3) positive attention.

Recommended Citation

Coulson, Antony; Rohm, C.E. Tapie; McInturff, Pat; Zhu, Jake; and Stanger, James (2002) "Understanding Web Page Anatomy," Journal of International Information Management: Vol. 11: Iss. 2, Article 10.
Available at: https://scholarworks.lib.csusb.edu/jiim/vol11/iss2/10

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