Journal of International Information Management


Outcomes assessment and continuous program improvement has become an increasingly important topic in higher education. ASCSB and governmental bodies often require this type of self-analysis. This paper presents and examines a model of business common core course assessment and improvement using an integrated business plan in the upper division strategic management capstone course. An emphasis is placed demonstrating how computer and information technology is used for instruction and as a means for outcomes assessment. Also, an evaluation of empirical data developed over a one-year period is presented. The manuscript also reflects on some of the problems and issues engendered by any formal and required outcomes assessment program. It is the authors hope that this approach will serve as one model in the development of outcomes assessment and quality control programs in Colleges of Business Administration.