Volume
24
Issue
12
Document Type
Article
Publication Date
12-2012
Abstract
News and Features
The End of Marketing As We Know It A number of
studies are showing that people no longer pay much
attention to traditional marketing as they progress
through the “buyer’s decision journey” says Bill Lee. . . 7
E-Commerce Business Stand to Lose More
Without Asset Protection Find out what
differentiates commerce businesses from traditional
businesses when it comes to asset protection. . . . . . . . . 9
Duct Tape My Software and Hope for the Best? A
redesign of a website is simply a repackaging. There
can be only a handful of reasons to even entertain the
thought of it—and Joe Thomas gives us a handful of
some of these reasons. . . . . . . . . . . . . . . . . . . . . . . . . 10
No Money, No Problem: Eleven Tips for a Start-up
Business With Very Little Cash (and a Great Idea)
You have a new start-up and got a winning idea, but
you have one problem—lack of funding. Michael
Houlihan gives us some bootstrapping strategies
that worked for him. . . . . . . . . . . . . . . . . . . . . . . . . . 16
Ways to Manage High and Low Performers As a
manager, CEO or business owner, how do you identify
the employees you should focus on, and how can you
make the most of your lower performers? Dr. Marty
Martin gives us some good lessons in helping
acceptable performers move into the ranks of high
performers. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
Columns
Marketing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7, 18 & 19
Investments and Finance. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Asset Protection in Business. . . . . . . . . . . . . . . . . . . . . . . . . . 9
The Web and Design. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Opinion. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10 & 17
Financial Column. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Real Estate Notes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
New Business. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
The Lists:
Business Brokerage Firms Serving the Inland Empire . . . 25
Restaurant Review. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34
Manager’s Bookshelf. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36
New Business Lists:
County of San Bernardino. . . . . . . . . . . . . . . . . . . . . . . . 40
County of Riverside. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41
Executive Time Out. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43
Recommended Citation
Inland Empire Business Journal, "December 2012" (2012). Inland Empire Business Journal. 218.
https://scholarworks.lib.csusb.edu/iebusinessjournal/218
