Date of Award
Master of Arts in Social Sciences and Globalization
First Reader/Committee Chair
There has been a recent rise in the use of social media as a platform for political communication. President Donald Trump who is very influential, due in part to his celebrity status as well as his presidential position, has had the power to influence his millions of followers on twitter. For this research, I used a content analysis and comparative analysis approach on eight tweets made by President Donald Trump which targeted Mexican immigration, Maxine Waters, LeBron James, Don Lemon, the National Football League (NFL) national anthem protesters and Elizabeth Warren and three tweets made by Senator Ted Cruz which targeted Mexican immigration. I found that for Mexican immigration, twitter commenters on Trump’s tweets were more prone to agree with him, as opposed to Cruz’s tweets, where his commenters disagreed with him.
Schuhmeier, Phoenisha, "@therealDonaldTrump EFFECT: DONALD TRUMP’S SOCIAL INFLUENCE THROUGH THE USE OF TWITTER" (2019). Electronic Theses, Projects, and Dissertations. 875.