Date of Award
Master of Arts in Interdisciplinary Studies
The purpose of this project is to review the history of marketing following World War II and the changes taking place in the societies and the marketplace. The last decade of the 20th century brought many changes to the marketplace. Some changes were attributed to the introduction and use of technology while others relate to the expansion of the global marketplace. Customer demands and competitive forces require changes in market strategies.
Obidan, Yousef Ali, "Integrated marketing communications" (2002). Theses Digitization Project. 4436.