Integrated marketing communications

Author

Yousef Ali Obidan

Date of Award

2002

Document Type

Project

Degree Name

Master of Arts in Interdisciplinary Studies

Department

Interdisciplinary Studies

Abstract

The purpose of this project is to review the history of marketing following World War II and the changes taking place in the societies and the marketplace. The last decade of the 20th century brought many changes to the marketplace. Some changes were attributed to the introduction and use of technology while others relate to the expansion of the global marketplace. Customer demands and competitive forces require changes in market strategies.

Comments

The manuscript of this item is available at http://scholarworks.lib.csusb.edu/etd-project/4417

Recommended Citation

Obidan, Yousef Ali, "Integrated marketing communications" (2002). Theses Digitization Project. 4436.
https://scholarworks.lib.csusb.edu/etd-project/4436