Date of Award
2001
Document Type
Thesis
Degree Name
Master of Arts in Interdisciplinary Studies
Department
Interdisciplinary Studies
Abstract
As the popularity of news magazine format television programs increase, companies can find themselves in the middle of a public relations crisis. Although a very attractive alternative, counter-attack public relations can be very dangerous and have serious repercussions if not handled properly.
Recommended Citation
Case, Steven Duanef, "The case of Food Lion versus ABC news: The anatomy of a public relations crisis and the use of counter-attack strategies" (2001). Theses Digitization Project. 4424.
https://scholarworks.lib.csusb.edu/etd-project/4424
