Date of Award
2001
Document Type
Thesis
Degree Name
Master of Business Administration
Department
College of Business and Public Administration
Abstract
San Antonio Urology Medical Group, Inc. (SAUMG) is a single speciality urologic practice in Southern California comprised of three urologists. The rapid changes occurring in healthcare must be analyzed and strategies developed to enhance the continued growth fo SAUMG and to shape its future.
Recommended Citation
Ching, Victor Choy, "Strategic marketing plan for San Antonio Urology Medical Group, Incorporated" (2001). Theses Digitization Project. 4422.
https://scholarworks.lib.csusb.edu/etd-project/4422
