Date of Award
Master of Business Administration
College of Business and Public Administration
Outlines the development of a strategic marketing plan for a company offering online rent payment, apartment search and property management services to property owners, managers and tenants. Data was gatherd from both primary (customers survey) and secondary sources to develop a strategic marketing plan for 2006.
Wijesinghe, Ruchika, "Strategic marketing plan for an online service provider in the property management industry" (2005). Theses Digitization Project. 4389.