Date of Award
2005
Document Type
Project
Degree Name
Master of Business Administration
Department
College of Business and Public Administration
First Advisor
Seitz, Victoria
Second Advisor
Lin, Frank
Third Advisor
Johar, Vic
Abstract
Outlines the development of a strategic marketing plan for a company offering online rent payment, apartment search and property management services to property owners, managers and tenants. Data was gatherd from both primary (customers survey) and secondary sources to develop a strategic marketing plan for 2006.
Recommended Citation
Wijesinghe, Ruchika, "Strategic marketing plan for an online service provider in the property management industry" (2005). Theses Digitization Project. 4389.
https://scholarworks.lib.csusb.edu/etd-project/4389
