Date of Award
2006
Document Type
Project
Degree Name
Master of Arts in Interdisciplinary Studies
Department
Interdisciplinary Studies
First Advisor
Razzouk, Nabil
Second Advisor
Seitz, Victoria
Abstract
The purpose of the study was to determine consumer attitudes toward privacy and the influence of demographic factors on these attitudes. The study also sought to determine the willingness of participants to disclose selected individual information items and determine the awareness and acceptance level of technological innovations such as radio frequency identifiers (RFID) as they relate to privacy. A quantitative instrument was developed and a convenience sample of university students (N=203) was tested. Results showed that educational background played a role in the way participants perceived the applications of RFID.
Recommended Citation
Nicolaou, Maria, "Consumer concerns towards privacy: An empirical study" (2006). Theses Digitization Project. 4378.
https://scholarworks.lib.csusb.edu/etd-project/4378
