Date of Award


Document Type


Degree Name

Master of Business Administration


College of Business and Public Administration

First Advisor

Stull, Mike

Second Advisor

Greenfield, Sue

Third Advisor

McInturff, Pat


Describes the business plan for an entrepreneurial venture called Nutrition on Wheels, which will be the first locally owned and operated gourmet diet food delivery service in the Coachella Valley of California. The service will provide customized meals to fit the specific dietary needs of its customers. Covers the essential components of the business plan for Nutrition on Wheels including industry analysis, market potential, marketing plans, organization and operational plans, strategic management and a financial plan.