Date of Award
Master of Business Administration
College of Business and Public Administration
Describes the business plan for an entrepreneurial venture called Nutrition on Wheels, which will be the first locally owned and operated gourmet diet food delivery service in the Coachella Valley of California. The service will provide customized meals to fit the specific dietary needs of its customers. Covers the essential components of the business plan for Nutrition on Wheels including industry analysis, market potential, marketing plans, organization and operational plans, strategic management and a financial plan.
Kakar, Seena Gill, "Nutrition on wheels business plan: A strategic analysis" (2006). Theses Digitization Project. 4365.