Date of Award
2006
Document Type
Project
Degree Name
Master of Business Administration
Department
College of Business and Public Administration
First Advisor
Stull, Mike
Second Advisor
Greenfield, Sue
Third Advisor
McInturff, Pat
Abstract
Describes the business plan for an entrepreneurial venture called Nutrition on Wheels, which will be the first locally owned and operated gourmet diet food delivery service in the Coachella Valley of California. The service will provide customized meals to fit the specific dietary needs of its customers. Covers the essential components of the business plan for Nutrition on Wheels including industry analysis, market potential, marketing plans, organization and operational plans, strategic management and a financial plan.
Recommended Citation
Kakar, Seena Gill, "Nutrition on wheels business plan: A strategic analysis" (2006). Theses Digitization Project. 4365.
https://scholarworks.lib.csusb.edu/etd-project/4365
