Date of Award
2001
Document Type
Project
Degree Name
Master of Arts in Interdisciplinary Studies
Department
Interdisciplinary Studies
Abstract
In this study linkages between television viewers' perceived locus of control, message appeals in commercials, and types of commercial product were studied within the context of household television use.
Recommended Citation
Satzger, Alan Bruce, "Viewers' perceptions of television commercials' influence message appeals, product commercials and self-reported locus of control" (2001). Theses Digitization Project. 4323.
https://scholarworks.lib.csusb.edu/etd-project/4323
