Date of Award
Master of Business Administration
College of Business and Public Administration
This study performs a content analysis of the degree of standardization in print advertisements for self-image projective products. Catagories include perfumes, cosmetics jewelry, and women's apparel and accessories.
Kaewmesri, Pasinee, "A cross -cultural research about advertising practices for self-image projective products between the United States and Thailand" (2009). Theses Digitization Project. 3614.