Date of Award
2009
Document Type
Project
Degree Name
Master of Business Administration
Department
College of Business and Public Administration
First Advisor
Seitz, Victoria
Second Advisor
Razzouk, Nabil
Third Advisor
Stewart, Walter
Abstract
This study performs a content analysis of the degree of standardization in print advertisements for self-image projective products. Catagories include perfumes, cosmetics jewelry, and women's apparel and accessories.
Recommended Citation
Kaewmesri, Pasinee, "A cross -cultural research about advertising practices for self-image projective products between the United States and Thailand" (2009). Theses Digitization Project. 3614.
https://scholarworks.lib.csusb.edu/etd-project/3614
