Date of Award


Document Type


Degree Name

Master of Business Administration


College of Business and Public Administration

First Advisor

Rohm, C.E. Tapie

Second Advisor

Lin, Frank

Third Advisor

Stewart, Walt


The project proposes a strategic business model for the digital home market in the United States that includes the automobile environment. It uses Sony, a leading entertainment company and producer of consumer electronics, as an example. The project includes analyses of the overall digital home industry, the automobile electronics market, and Sony's digital home business model. The study also includes a market survey conducted with a sample of students from California State University, San Bernardino (CSUSB) and two interviews with professionals in the digital home industry.