Date of Award
2006
Document Type
Project
Degree Name
Master of Business Administration
Department
College of Business and Public Administration
First Advisor
Rohm, C.E. Tapie
Second Advisor
Lin, Frank
Third Advisor
Stewart, Walt
Abstract
The project proposes a strategic business model for the digital home market in the United States that includes the automobile environment. It uses Sony, a leading entertainment company and producer of consumer electronics, as an example. The project includes analyses of the overall digital home industry, the automobile electronics market, and Sony's digital home business model. The study also includes a market survey conducted with a sample of students from California State University, San Bernardino (CSUSB) and two interviews with professionals in the digital home industry.
Recommended Citation
Iwase, Toshiyuki, "Strategic business model for digital home market" (2006). Theses Digitization Project. 3521.
https://scholarworks.lib.csusb.edu/etd-project/3521
