Content dimensions of web advertising: A cross-national comparison between United States and Thailand
Date of Award
Master of Business Administration
College of Business and Public Administration
Peake, J.D. Lloyd
The purpose of this study was to determine whether and how web advertising differs across countries of diverse cultures (between U.S. and Thailand) in such areas as creative appeal used, the amount and type of information contained, and selected descriptive characteristics that are unique to this relatively new medium.
Traiwanatham, Kuntida, "Content dimensions of web advertising: A cross-national comparison between United States and Thailand" (2008). Theses Digitization Project. 3415.