Date of Award
2008
Document Type
Project
Degree Name
Master of Business Administration
Department
College of Business and Public Administration
First Advisor
Seitz, Victoria
Second Advisor
Razzouk, Nabil
Third Advisor
Peake, J.D. Lloyd
Abstract
The purpose of this study was to determine whether and how web advertising differs across countries of diverse cultures (between U.S. and Thailand) in such areas as creative appeal used, the amount and type of information contained, and selected descriptive characteristics that are unique to this relatively new medium.
Recommended Citation
Traiwanatham, Kuntida, "Content dimensions of web advertising: A cross-national comparison between United States and Thailand" (2008). Theses Digitization Project. 3415.
https://scholarworks.lib.csusb.edu/etd-project/3415
