Date of Award
Master of Business Administration
College of Business and Public Administration
Seitz, Victoria A.
Peake, Lloyd E.
The purpose of this study was to determine consumers' attitudes toward and perceptions of global warming and hybrid cars and examine the car purchasing behavior in Singapore. The benefits of the study will provide marketers with insight of consumers' demand for cars in Singapore. Findings will help automakers develop more effective, consumer-oriented advertising plans for cars in Asia as Singapore consists of diverse Asian ethnic backgrounds- Chinese, Indian, and Malaysain.
Nakayama, Chika, "Awareness of global warming and car purchasing behavior in Singapore" (2008). Theses Digitization Project. 3372.