Date of Award
2008
Document Type
Project
Degree Name
Master of Business Administration
Department
College of Business and Public Administration
First Advisor
Seitz, Victoria A.
Second Advisor
Newman, Eric
Third Advisor
Peake, Lloyd E.
Abstract
The purpose of this study was to determine consumers' attitudes toward and perceptions of global warming and hybrid cars and examine the car purchasing behavior in Singapore. The benefits of the study will provide marketers with insight of consumers' demand for cars in Singapore. Findings will help automakers develop more effective, consumer-oriented advertising plans for cars in Asia as Singapore consists of diverse Asian ethnic backgrounds- Chinese, Indian, and Malaysain.
Recommended Citation
Nakayama, Chika, "Awareness of global warming and car purchasing behavior in Singapore" (2008). Theses Digitization Project. 3372.
https://scholarworks.lib.csusb.edu/etd-project/3372
