Date of Award
2007
Document Type
Project
Degree Name
Master of Business Administration
Department
College of Business and Public Administration
First Advisor
Reza, Ernesto, M.
Second Advisor
Hanson, Lee
Abstract
The present research proposes a general model of Transnational Teams (TNTs) to investigate how value placed on cultural diversity, cultural adaptation, communication quality, and trust affect the performance of TNTs and their interaction to each other. TNTs contribute to decisions about a firm's total portfolio of transnational interests, global brands and products, organizational configuration, and global sourcing strategy. Qualitative and quantitative methods are applied in this study of thirty members of TNTs from diverse teams. Based on the qualitative and quantitative analysis, relationships between theory and practice are examined. The analysis shows that there is a strong relationship between trust and performance of TNTs.
Recommended Citation
Lee, Shu-Yir, "Impact of cultural factors on transnational teams: Diversity, adaptation, communication quality, and trust" (2007). Theses Digitization Project. 3284.
https://scholarworks.lib.csusb.edu/etd-project/3284
