Date of Award
Master of Business Administration
College of Business and Public Administration
The purpose of this study is to investigate the impact corporate stadium naming rights. In particular, this project will assess consumer perceptions of stadium naming rights as a means for determining its effectiveness as a marketing approach. A survey of CSUSB students was conducted in order to obtain their perceptions of the relative marketing attractiveness of naming rights for a local minor league baseball stadium.
Kuo, Yi-Chun, "The impact of corporate stadium sponsorship" (2007). Theses Digitization Project. 3261.