Date of Award

2007

Document Type

Project

Degree Name

Master of Arts in Interdisciplinary Studies

Department

Interdisciplinary Studies

First Advisor

Seitz, Victoria

Second Advisor

Grant, Jo Anna

Third Advisor

Newman, Eric

Abstract

The purpose of this study was to determine the criteria used when choosing small package transportation companies. The results suggested that small package transportation industry marketers should focus their marketing efforts towards on-time delivery.

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