Date of Award
2007
Document Type
Thesis
Degree Name
Master of Business Administration
Department
College of Business and Public Administration
First Advisor
Seitz, Victoria
Second Advisor
Newman, Eric
Third Advisor
Peake, Lloyd
Abstract
The purpose of this research was to demonstrate the importance of brand equity in the purchase of consumer durable goods, specifically heating, ventilation and air conditioning (HVAC) systems.
Recommended Citation
Wells, David Michael, "Impact of brand equity on the purchasing of consumer durables" (2007). Theses Digitization Project. 3139.
https://scholarworks.lib.csusb.edu/etd-project/3139
