Date of Award
2005
Document Type
Project
Degree Name
Master of Business Administration
Department
College of Business and Public Administration
First Advisor
Seitz, Victoria
Second Advisor
Zhu, Jake
Third Advisor
Johar, Vic
Abstract
The purpose of this research is to determine the extent of standardization of cosmetics advertising in Taiwanese and American magazines and to determine the brands and products most prevalently advertised in these two countries. The advertisements sampled were from Vogue and Cosmopolitan women's magazines, issues September 2004 to February 2005.
Recommended Citation
Wang, Wenlin, "A comparison of cosmetic advertising between the United States and Taiwan: A content analysis" (2005). Theses Digitization Project. 2942.
https://scholarworks.lib.csusb.edu/etd-project/2942
