Date of Award

2005

Document Type

Thesis

Degree Name

Master of Science in Psychology

Department

Psychology

First Advisor

Cramer, Robert

Second Advisor

Cowen, Gloria

Third Advisor

Chien, Yuchin

Abstract

Conditioning theory and research have contributed substantially to a more complete understanding of a variety of social processes including attitude formation, consumer behavior, and interpersonal attraction. The goal of this thesis was to illuminate further another frequently investigated social process, voting behavior.

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