Date of Award
2006
Document Type
Project
Degree Name
Master of Business Administration
Department
College of Business and Public Administration
First Advisor
Newman, Eric
Second Advisor
Hebein, Fred
Third Advisor
Johar, Vic
Abstract
Many companies choose to use celebrities as endorsers for their advertising campaigns. The two most common types are athletes and entertainers. The purpose of this thesis is to gain a better understanding of how celebrities, especially professional golfers, are used as endorsers in advertising.
Recommended Citation
Tunsarawiput, Onvadee, "Golfer celebrity endorsements on consumers' attitude toward the advertisement and the brand" (2006). Theses Digitization Project. 2877.
https://scholarworks.lib.csusb.edu/etd-project/2877
