Date of Award
2005
Document Type
Project
Degree Name
Master of Arts in Communication Studies
Department
Communication Studies
First Advisor
Larsen, Robin
Second Advisor
Seitz, Victoria
Third Advisor
Simmons, Donna
Abstract
This project seeks to develop a marketing and advertising campaign for the United Negro College Fund (UNCF). The proposed California campaign is designed to reach an underserved target market in the state of California and to increase donations to the UNCF by one million dollars a year.
Recommended Citation
Hamm, Rashida Patrice, "Proposed marketing and advertising campaign for the United Negro College Fund" (2005). Theses Digitization Project. 2866.
https://scholarworks.lib.csusb.edu/etd-project/2866
