Date of Award
2005
Document Type
Project
Degree Name
Master of Business Administration
Department
College of Business and Public Administration
First Advisor
Newman, Eric
Second Advisor
Hebein, Fred
Third Advisor
Johar, Vic
Abstract
The purpose of this study is to establish the means to understand how female sport endorsers are chosen in advertising - whether the choice is based upon physical appeal or professional career.
Recommended Citation
Saritmuthakul, Natsuda, "Female sports endorsement and attitudes toward brands and advertisements" (2005). Theses Digitization Project. 2861.
https://scholarworks.lib.csusb.edu/etd-project/2861
