Author

Wei-Wen Wu

Date of Award

2004

Document Type

Project

Degree Name

Master of Business Administration

Department

College of Business and Public Administration

Abstract

This research investigates the attitudes and perceptions of the E-Markets as members of their value chain in the textile industry. The study began by formulating a basic understanding of the nature of buyer-to-buyer (B2B)s well as electronic marketplaces. Fundamentally, E-markets change the relationship dynamics between buyers and sellers from "one-to-one" to "many-to-many."

Included in

E-Commerce Commons

Share

COinS