Date of Award
2004
Document Type
Project
Degree Name
Master of Business Administration
Department
College of Business and Public Administration
Abstract
While studies exist that compare the different dynamics between cohabitation and marriage, few studies focus on comparing the consumer decision-making process of both types of unions.
Recommended Citation
Calpo, Karen Prodigalidad, "A comparison of the consumer decision-making behavior of married and cohabiting couples" (2004). Theses Digitization Project. 2761.
https://scholarworks.lib.csusb.edu/etd-project/2761
