Date of Award
2004
Document Type
Project
Degree Name
Master of Business Administration
Department
College of Business and Public Administration
Abstract
The purpose of the project was to examine the current situation of B2C e-commerce in Japan, consumers' online purchasing behavior, and attributes affecting online purchases. Since many companies are interested in starting or have started B2C e-commerce businesses, this study would aid companies in developing marketing strategies that would grow their businesses and build loyalty among consumers.
Recommended Citation
Takaoka, Haruyoshi, "Business-to-consumer electronic commerce in Japan" (2004). Theses Digitization Project. 2707.
https://scholarworks.lib.csusb.edu/etd-project/2707
