Date of Award
Master of Business Administration
College of Business and Public Administration
The purpose of the project was to examine the current situation of B2C e-commerce in Japan, consumers' online purchasing behavior, and attributes affecting online purchases. Since many companies are interested in starting or have started B2C e-commerce businesses, this study would aid companies in developing marketing strategies that would grow their businesses and build loyalty among consumers.
Takaoka, Haruyoshi, "Business-to-consumer electronic commerce in Japan" (2004). Theses Digitization Project. 2707.